Mozak Design Blog

Building Customer Relationships

Shopping online is becoming increasingly popular and many enterprises are doing business through the Internet. However, a traditional store instills a greater sense of security and reliability for the customer as compared to an online store. Online stores cannot ensure the physical assurance but they can develop their relationship with the customers by building trust and familiarity through their websites.

• A well designed website will create a good first impression.
  The one principle that is common to both traditional and online stores is that business owners must think like their customers. This helps to get to know the customers better and anticipate their needs. Traditionally, methods for building customer loyalty ranged from offering dedicated customer service to conveniently placing the goods in the store. Similar methods can be extended to an online store/ web business in the form of a well designed website that is easy to navigate and provide customer service that includes prompt shipping of the goods.

• Familiarity builds trust.
  In order to make a lasting impression on the first time visitor the webpage must convey a feeling of familiarity when he /she views the home page. A website that sells clothes should have pictures of the items of clothing being marketed by it. A website selling garden supplies can be designed to look like a garden shed in order to incorporate the familiar concept of a garden store that the customer is used to. Retaining the visitor’s interest is the beginning of a good business relationship.

• Customers appreciate assistance while shopping.
  In case of an online store, you must have a web page where customers can get information on the products you are marketing. This may be in the form of an FAQ page or you could provide the product descriptions along with a picture of the product. You may also place testimonials received from your customers at strategic locations on your site so that visitors are assured of the reliability of your goods or services.
  Assure the customer that your financial transactions are performed on a 128-bit encryption system. This can be done by displaying the fact prominently on the sales confirmation page so that customers are aware of this security measure.

• Make efforts to improve on the relationship that your website has created.
  Once the visitor makes the first purchase, you must make sure that he returns to your site for more. You may do this by offering helpful tips and helpful material on the relevant subject. Offering perks and discounts on purchases made can be other options. You may invite visitors to subscribe to your newsletter and interact with them on issues related to your business and products.

Building customer relationships in the online world may be a difficult task, but by letting your website speak for itself, you can build up trust among your users.

SEO Techniques to Improve Website Traffic

In order to earn sales leads through internet marketing, it is crucial for a website to be highly ranked on the search engine results. Search Engine Optimization or SEO ensures high ranking results for a website. Most site owners are aware of this and therefore adopt SEO techniques to achieve the rankings they desire. Some of the most useful SEO techniques and some do’s and don’ts are discussed here.

• Web Page Title
  

When a search engine reports a result, the first line of each result is the title of the website page. When the user reads the title, he/she knows the relevance of the website vis-à-vis the search criteria. For example, if you are searching for a web design firm in Portland and one of the results is “Portland based ABC Web Design Company”, then you know that the page or website is what you want. Needless to say, the title tags should contain the strongest keyword relevant to the particular website that is understood by both, the user and the search engine.

• “Alt tags”

Alt tags refer to alternate tags which are assigned to images. It helps explain the image as well as notify the user as to which image is missing if it (the image) fails to download. Additionally, it is a location to tastefully integrate keywords. Good SEO web design practice to makes abundant use of them.

• Keyword Density

Keyword density is the percentage of the total word count occupied by the keyword/phrase on the web page. Strategic placing of keywords in the title and the body of the text will help to manage keyword density which is one of the essential SEO techniques.

• Content Quality

A site with rich and unique content usually ranks amongst the top in search engine results. Constantly updating the content on your site makes the site dynamic, therefore, search engines are more likely to rank your site among the top in the listings.

• Well Designed Websites

Creating an attractive website design is one way to keep up the flow of visitors. Many a times the users are put off due to a poorly designed site that is difficult to navigate or its contents are difficult to read. Website design for the site should be such that it can be viewed easily in all major browsers.

• Pratices to Avoid

Avoid bad SEO techniques like spamming which may cause your site to be banned. Your website should contain pages that are rich in content while using the targeted keywords. However, be careful not to overwhelm the reader with a very high keyword density.

The best SEO web design practice would be to keep things simple on your website. See that your site loads easily, is simple to navigate and above all provides useful information to the user. Following good SEO techniques will certainly help you achieve your desired ranking; leading to increased traffic to your site and an increase in business.

Expand your Business with Google AdWords

Today, the Internet has become a way of life. From imparting knowledge to selling goods to providing services, the internet promotes all kinds of business. Therefore, most of the business ventures are going online and there is cut-throat competition in all areas of business. Advertising your business helps to gain an edge you’re your competitors and therefore entrepreneurs are spending huge sums of money on advertising.

An effective method of online advertising is to use Google AdWords. Google is the most popular search engine and over 80% of Internet users prefer the Google network. Since Google has a wide reach, it brings in a large amount of traffic to your website. This translates into more sales and profits for the business owner.

Some of the advantages of using Google AdWords are discussed below:

• Google AdWords is a simple and convenient way to advertize as once the link has been set up, the ad can be run immediately. They also have convenient pay-per-click schemes for ad campaigns.
• It is advantageous for small business websites that operate on a budget. Owners of such small or new businesses can put a limit on their budget per day and choose to stop the running of the ad once they reach the fixed limit.
• Advertisers have a control over their ad campaign; they can edit or improve their ads anytime they need to do so.

Google AdWords provides target marketing:

Using Google AdWords to advertise your online business is an effective tactic to increase the traffic to your website. This kind of advertising reaches the target market and increases sales leads. Online surfers are searching for a particular product or service; hence, they will click the relevant ad links in order to find what they want. Getting a high listing in the search engine results page is the goal of the website owner. By using specific keywords in the ad campaign, Google AdWords assists the web owner to achieve this goal.

Retaining customers:

It is one thing to attract customers to your website, quite another to retain them and entice them to buy your product. First impression is the last impression, so make sure that your home page is attractive, informative and interesting to viewers. Anticipate your customers’ needs and provide the relevant information about your product in a lucid manner. The website should be user friendly and easy to navigate. You cannot afford to lose your customers to the competitors just because of a badly designed site.

Connecting with Your Customer

What will you say to them?

It is critical that you speak to your client on home page. It is not time to speak about how wonderful your business is. Instead identify what brought them to your wordpress website and how you will offer solutions.

How will you connect with your prospective client?

The best method involves offering a complimentary service that the client views as valuable. Options include: free phone consultations, providing a article or monthly newsletter full of tips in exchange for the customer leaving an e-mail address. This provides your client with a service in exchange for providing you with a method for future follow up. Even if the client is not ready to purchase from you at that moment you have a method for future connections.

How will you build credibility with them?

Once you engage your clients on the homepage, they will want to navigate deeper into your wordpress website. This is where you continue to grow credibility by showing all your business has to offer. You can include information on services, products, and links to related resources. Wordpress Blogs & articles are a great method for providing quality information to your clients. Coupons, hours and location serve clients planning to visit your physical store. All of these pieces are resources to your customers; resources that they will appreciate; resources that will take your business to the next level.

Has Your Wordpress Website Lost Its Focus?

Does it communicate your core business or something else?

Does it speak to your current customers? You may find that it no longer serves your business in the way it once did. It’s time to revamp your site and rediscover your business core.

Consider the following questions about your business

• What inspired you to create your business?
• What is your core product or service?
• What aspect of your business are you most proud of?
• What makes your service unique?

You may want to take a blank sheet of paper and ponder these questions for a moment.

These questions are designed to get to the heart of your business. Over time business grow. Sometimes we forget what our core focus. We want to share all that we have to offer. Yet, when you are not clear about your primary service it is challenging to present you business to customers. Yes, everything you offer can be mentioned.

But your core, your uniqueness, is what you want potential customers to see when they first come to your wordpress website. That needs to be the focus.

Designing for Your Ideal Customer

Is it bringing the you the business your need?

So, who are your customers? This may seem like a silly question. However, I do not want you to focus on the breath of customers your serve. Instead, consider the ideal customer you want to reach. This is who you want to design your wordpress website for.

Imagine your perfect customer just walk through the door. Describe them:

• Who are they?
• Why are they coming to you today?
• How will you solve their issue?

Once you know who your ideal client is, you can design your wordpress website to serve them.