Mozak Design BLOG
FREE Marketing – Your Email Signature
Your email signature serves as a representation of your identity. The small blurb at the bottom of the email you send out to customers or business associates acts as a reminder of what you have on offer. In other words, it is an advertising tool to further your business. The email signature is a powerful and valuable marketing tool if used in the right manner.
Here we will discuss some rules to create effective email signatures.
Provide a link to your site.
- It should be simple enough to cut and paste to the browser. Avoid using anchor text instead of the url as this would appear as plain text to the reader and will serve no purpose. For instance, you can include a link like http://www.yourwebsite.com.
An email signature is an ad for promoting your business.
- Take some time to create a perfect message that is interesting and innovative and also gives the readers an excuse to return to your site more often. You may have to try various test messages to get the best results.
Keep things simple
- You may be tempted to mention all the sites you own in that short blurb of the email signature. Avoid information overload as people then tend to filter out the information and you may not get the result you desire.
Make an enticing offer to your customers in your email signature.
- Offers to send free reports or an eCourse can do the trick. Offers of discount coupons for a limited period will ensure that people click on the link provided, since they do not wish to miss out on a good deal. This will ensure traffic to your website.
You may even create a landing page especially for your email signature.
- This page can be customized to include the free offers you have mentioned in the email signature. The traffic can then be directed to wherever you need it to go.
