Mozak Design BLOG

Maximizing your Wordpress Blog’s Marketing Effectiveness

Is your wordpress blog integrated with your website?

By this I mean, is the blog built into the website so it feels like any other page is the site. If it is not, you are missing a valuable opportunity to maximize your blogs impact on your business.

To understand why, let’s look at how traffic flows to your site. Typically, web traffic that goes to your homepage reflects someone who either knows of your business by name or is looking for a specific product or service. Your wordpress blog on the other hand tends to draw traffic based on an interest in a topic or a solution to a problem. In both cases they are each bringing new visitors to your business. What is missed by not integrating your wordpress blog seamlessly with your website is the cross marketing that can occur.

A new client may discover your business by searching for a service you provide. Yet, if you have not been recommended to them, how can you instill confidence that you are an expert? Likewise, a client may have Googled a topic you discussed at length in a blog post, yet how are they to your you offer services as well?

By integrating the two; your website and your wordpress blog you get the best of both worlds. I potential client who lands on your site can see you as an expert and build his trust in you through your business’ blog. Likewise, someone who happens to find your blog will notice that you are a business and offer relevant services. By having the two pieces presented the same way they work together to showcase your business.