Mozak Design BLOG
Good Copy Tip #3: Linking within your website
One opportunity that is often missed is linking to internal pages within your website.
This is valuable in several ways:
- It enables easier creation of scannable pages.
- It creates Google optimized, topic specific, pages.
- It allows you to guide readers into older blog posts.
By linking deeper into your website you can provide a readers with simple lists that they can scan; with the option to learn more on that topic if they follow the link. In addition, linking within your website allows you a way to continue using older posts in your blog. Most blog posts are not looked at once they are about 5 posts old. By guiding readers to older posts and series you have written, you are able to maximize your imvestment in them.
Finally, linking deeper into your site helps to guide your guest through your site to the information that interest them the most. This is crucial as web surfers have little patience hunting for what they are looking for.
