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5 Ways to Energize Your Website Content by Kaya Singer

Posted in: Guest Blogger, Industry Spotlight

5 Ways to Energize Your Website Content by Kaya Singer

I had my first website built way before WordPress existed and like many small business owners, I had it re-built numerous times. 

When Jocelyn appeared in my life I think I was on version four and I used a cumbersome content management software for editing.

Jocelyn kept telling me she could re-build my site and turn into a fresh, new WordPress site which would be way easier for me manage myself.

I was hesitant to spend the thousands of dollars, because the way I saw it, my website worked even if it was a dinosaur!

I’m sure some of you can relate.

The content was still good and this is what people connected with. They didn’t seem to notice (or didn’t care) about the old fashioned presentation. My business kept attracting new clients from my website, so I let it be.

However, at some point this began to bother me. I didn’t want my site to look old. I wanted a current professional site with all the bells and whistles. Last year I finally hired Jocelyn to re-build it and she added all kinds of cool plug-ins, I updated the graphics, and when the site was done it felt amazing.

The one thing that stayed the same was the basic content because it worked and connected to my niche clients.

I changed a few words here and there, but mainly is was the presentation and platform that was new!

My niche clients are either beginning entrepreneurs or re-inventing their present business. Either way this means getting a new website. I watch people get caught up in the whirlwind of web design, colors, sliders, imagery etc. This is all crucial of course, however for a service based business, the content is the king!

Regardless of how beautiful and cool your site is, if the words don’t empathize and connect with your niche clients, people will click off as fast as they clicked on. Your clients want to know you get where they’re at and how they feel. They’re looking for the benefits to solve their problem.

5 Ways to Energize Your Website Content 

Here are 5 things you can do to improve your site content and will keep people on your site longer and encourage them to navigate past the home page.

  1. Speak directly to your niche client and the problem they need help with. This is the very first thing to write, before anything else.
  2. Know the benefits they want and how that will make a difference to them. Articulate that clearly with a good headline and possibly bullet points.
  3. Make a one minute video for your home page where you say the first two points above. This will build empathy and connection on multiple levels. 
  4. Give valuable help immediately, instead of  saying how you could help. This might be a free ebook, video program, or audio. This builds more trust and allows you to get their email address in exchange.
  5. Post good before and after testimonials, because they carry huge weight!

Make sure you then put links in the content that take people to your other pages. Those links are like magic portals

I actually had all these things in my old worn out website which is the reason it did keep working. 

Now, 18 months later I’m shocked that my site is beginning to feel old again!

There are now new plug-ins that would shrink my website to fit into an I phone screen, cool new cool sliders and more! However, like you, I can’t spend $3,000 to change it every two years. I have to live with it much longer. Luckily there are a lot of things I can do to make it continue to shine. I can work on the content, make new videos and  continue to know my niche clients even better!

Have a look at your site.

How many of these five things are activated?

What kind of help do you need to make your content stronger?

 

Kaya Singer, author of “Clear Your Focus, Grow Your Business,” is the owner of Awakening Business Solutions.

An expert at niche marketing, she helps solo-business owners take their business from start-up to profit. 

Get immediate help with her free video program, Niche 360.  

Follow her on Facebook .

Dr. Shani Fox, Holistic Physician

Posted in: Client Stories

Dr. Shani Fox,  Holistic Physician work website site Shani Fox post number look jocelyn designer content Dr. Shani Fox is a holistic physician who wanted to upgrade the look and user functions of her website. The original designer she hired estimated that it would take six weeks to complete, but six months later, the site was still not up and running.

Accurate estimates, time management skills & endless testing

I needed a website builder, not a designer. I was looking for a professional who could accurately estimate the time needed to complete the job and make the back end of the website site as functional and flawless as the font end is pretty. I hired Jocelyn to create my new website which would be visually appealing to my customers, easy to navigate and function flawlessly – and this is exactly what was delivered and delivered on schedule!

What really drew me to Jocelyn was her background as an engineer. This really resonated with me, as I come from a family of engineers and know that an engineer will not only build, but test the functions of the product to ensure that it works correctly. She is an experienced project manager and I knew she would be schedule conscious.

Dr. Shani Fox,  Holistic Physician work website site Shani Fox post number look jocelyn designer content

She worked on problems until she found solutions and is an excellent communicator. She listens well and makes adjustments as needed and this made the whole process enjoyable. There were no unexpected delays or surprises and the end product was exactly what I was looking for.

Website optimization and post design assistance

I really appreciated the time and effort Jocelyn put into helping me understand my website optimization and have referred back to her personalized instructional videos on multiple occasions to make make minor changes and updates myself.

Dr. Shani Fox is a holistic physician who specializes in placing cancer survivors back in control following cancer treatments.

Finding Blog Topic Inspirations

Posted in: Blogging Tips

Finding Blog Topic Inspirations work website topic text SEO opportunity mail content blogger blog I know my website needs a blog. But what to write about?

This question is repeated to me time and again by clients. I even asked the same question when I began blogging. Then one day it hit me … I spend several hours a week answering clients questions over the phone and via email why not leverage this work?

This approach has proved invaluable to me as a blogger. By posting blogs inspired by client questions I accomplish many things.

  • First, I know my posts are relevant to my readers. As the saying goes, “If you have a question ask it. You are not the only person in the room who is wondering the same thing”.
  • Second, my posts are related to my work and thus on topic with the rest of my website. This translates into an increase in relevant content for my website, a powerful component of SEO.
  • Third, it gives me an opportunity to extend conversations beyond one person. Where an e-mail only connects me with one person, a blog opens up the conversation to the world.

So that is where I find my inspiration. Where do you find yours?

Write compelling website content! by Debra Hemminger of Beyond the Outline

Posted in: Industry Spotlight

Write compelling website content! by Debra Hemminger of Beyond the Outline

Soon you’ll have a beautiful new website.

Your marketing plan is in place.

You’ve done your SEO homework so you’ll attract plenty of visitors.

Now you must entice those visitors to stay for a while, make return visits, and tell their friends about your business.

You need compelling content.

Nothing chases a visitor away from a business like poorly written, boring, or irrelevant content. Clean, interesting, pertinent writing, on the other hand serves as a glowing referral.

To make sure your content can do its job, follow these simple tips when you write it.

  1.  Make peace, not war.
    A singular subject requires a singular verb. A plural subject requires a plural verb. Bad things happens when subjects and verbs disagree. Make sure yours play well together.
  2. Proofread.
    It’s a case of mistaken identity, Detective. Ewe maybe wright, Deputy, but aisle have two sea four myself. Proofread carefully – spell check is useless against the evil power of homonyms.
  3. Proofread again.
    But, Detective, I’m sure it’s a case of mistaken identity! Homonyms aren’t the only words that can trip you. Words with similar meanings or spellings can cause just as many difficulties. Affect/effect. Assure/ensure. Podium/lectern. Eminent/imminent. Many readers find such errors more annoying than fingernails on a chalkboard.
  4. Your mother was right – clean up after yourself.
    Woodworking and word working can be messy. The former creates sawdust and little pieces of kindling. The latter creates word waste. When you reword a sentence, be sure to delete cut the words you replace.
  5. I came. I saw. I conquered.
    Rhythm is great in music and poetry. In prose it’s distracting. Make a point of varying your sentence structure so your readers don’t tap their toes to the rhythm of your writing.
  6. Some’s good. More’s better.
    While this is a value statement a chocoholic can really get behind, it’s not going to it won’t help your writing. Be careful not to If you spend take too long much time saying to say too little, readers on the internet will bounce off your site like a super ball. especially when writing for the web. Remove redundant content and unnecessary extra words. will make a Break up long sentences.
  7. Your preschool teacher was right, too – take turns.
    Your creative side loves to frolic in the meadow among the beautiful language blossoms. Your logical side wants to rip every creative word choice out by its roots. If you edit too soon, your prose will have all the beauty of a crossword puzzle clue. Don’t let yourself edit until you’ve completed a first draft.
  8. Don’t be your own worst nightmare.
    Don’t let your website become the longwinded bore everyone avoids. You love talking about what you do and need to make sales, but visitors to your site have their own agenda. Write to the sweet spot where their interests and needs intersect yours.

A lot of content on the web is riddled with grammatical errors and typos.

You can give your website a quick and easy boost simply by following the first four tips when you write. 

To make a name for yourself, to really spotlight your expertise, follow all eight tips to write content that is interesting, pertinent, and compelling.


Get started with Debra’s free writing workbook: Get Stuff out of Your Head & Onto the Page.

Learn more about Deborah by visiting her website.  Follow her on Facebook.


3 Steps to increase traffic to your Blog

Posted in: Blogging Tips

When starting out, some businesses mistakenly believe that they have to have big PR or advertising budgets to compete with the big names in the field. Not true! What you do need is an informative website, ideally with a well-developed blog section. But it’s no use having a blog with no traffic. So how do you get people to visit (and re-visit) your blog?

Here are three important considerations for creating a first-rate business blog.

1) Useful Content

To make your content relevant, think of your readers and what they would be searching for in order to arrive at your site. Incorporate these ideas into well-written blog posts, highlighting the keywords that will get your site listed at the top of the search results.

People like to feel informed about their favorite products and services, so you could post industry news and insights to keep your readers in the loop. This is the easiest way to establish yourself as an authority in your field.

Use high-quality images to add interest to your posts. People learn in different ways, so you could incorporate audio and video, too, when appropriate. Breaking up text will also hold readers’ attention longer.

Make the content user-friendly and easy to read. Edit your blog for proper spelling and grammar. Nobody’s perfect, but if a reader notices two, then three or more typos in your blog post, they’ll find it hard to take you seriously.

2) Good Timing

When should you schedule your posts to go live for maximum impact? Some blogging professionals suggest specific days and times, such as Monday or Tuesday between 9:30AM and 11:00AM (presumably local time if you’re a small local business). It might be worth it to experiment with posting at various times throughout the day and week, and then note the statistics.

Related to good timing is consistency. You should post regularly, given that it’s so easy to schedule posts ahead of time, so that you’ll always have fresh content.

3) Interactivity

Give readers the opportunity to comment and to share your content with others. Ask for feedback and answer their questions. Doing so will make you appear committed to providing the best customer service possible.

Customer testimonials can do wonders for your business, and glowing reviews can help attract business. People still rely on each other for local business recommendations and word-of-mouth advertising still exists in most areas, regardless of population size.

Blogging is an inexpensive, effective way of reaching new markets and connecting with your existing customers. To see how we can assist you with successful blogging as part of your overall web site design, contact our Portland based WordPress web experts today!

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