Portland Website Designer | WordPress Web Design | SEO Services | Update Management

Posts Tagged 'content'

Auto-Schedule WordPress Posts

Posted in: Effective Website Design, Increase Traffic to your Website, WordPress Plugins In Review

If you’ve ever seen a blog that’s run by a true professional, you’ll notice that the content is updated regularly.

If you don’t know about the Auto-Schedule plug-in, you probably think that this blogger wakes up at 4 or 5am every morning and manually makes these posts. This isn’t how a professional does it.

The Auto-Schedule plug-in allows you to set times for when a post will appear on your site. You can schedule the posts to go live at any time of the day or night, whether or not you’re at your computer.

There are many advantages to this method.

  1. It prevents your blog posts from all being posted within minutes of one another. This allows you to stagger content thereby keeping you blog posting fresh content over a longer period of time.
  2. It allows you to keep content coming, even if you’re away for a week or two. You can write all of your content in advance and schedule it to post at regular intervals. This gives the appearance of a live blog, even if you’re relaxing on a beach in the Caribbean when the posts go live.
  3. You can accommodate your audience. If you have a news site, you can schedule the columnists to post early in the morning so that their posts are at the top of the list when your readers log on. 
  4. You can also schedule your content to appear at specific times of prior to an event. For instance, if you have a series of articles to entice customers, you could schedule them to post every day during the week before the big event.

Why You Need Google XML Sitemaps

Posted in: Increase Traffic to your Website, WordPress Plugins In Review

Google XML Sitemaps creates a map of your site that makes it easy for search engine crawlers to find their way around your site and to index all of your content.

It also has the important function of notifying the search engines every time you make an update to your site. This is vital to SEO. The search engines tend to be much more interested in sites that regularly update their content with useful information for readers.

So if you invested the time in writing new content, this plugin will guarantee you get every ounce of SEO credit!

All about layout

Posted in: Effective Website Design

All about layout wordpress themes Wordpress website theme site professional website predictability page look layout internet users information Good design principle design decision content

Once you decide to use WordPress for your business website, you’ve solved a big part of the “what makes good design” equation.

The next step is to design a layout that is simple and streamlined. You can use an existing WordPress theme (sometimes called a template) or have a custom one designed by a web designer.

A well-designed WordPress business website should:

1. Connect with visitors – make them feel comfortable on the page

2. Present information in a way that guides the eye

3. Help the user find information quickly and easily

All good layouts follow a basic design principle:

Every page should guide the reader’s eye left-to-right, top-to-bottom. The call-to-action – sign up for a newsletter, call, or send an email – should be visible and easily accomplished. Good layouts are also intuitive: This means first-time visitors should quickly understand what your site is selling, and what action they need to take.

Whether it’s your first professional website or if you are updating an existing one, WordPress themes are ideal for business owners in any industry. Basic themes can be further customized so your website is as unique as you are.

Be predictable:

A business website should be easy to scan, with key information placed in predictable locations.

Why is predictability important?

You might think – “Because I am different, I want my website to be different.”

But that’s not a good design decision. Over the years, internet users have come to expect that website pages should look a certain way. When people visit your site for the first time, they orient themselves by looking at the main navigation bar and skimming the content on the page.

If your layout is dramatically different, the user becomes frustrated and leaves the site.

Pair predictability with the intent of your website:

Think of your first-time visitors: What is the first impression you want to create? What kind of experience do you want them to have? Match that goal with a WordPress theme – either basic or customized – and you’ll soon have a business website that generates results.

Share your thoughts on this topic with us. Specific questions? Contact us, we’re here to help.

5 Tips to improve traffic to your website

Posted in: Effective Website Design, Increase Traffic to your Website

Businesses today realize that a presence on the internet is mandatory in today’s world of computer technology and cyberspace.  Once businesses have established websites, the next logical question is how can they increase the traffic that goes to that site.  This can be accomplished in a number of ways which will be discussed below.

Make Regular Updates

Regular updates provide visitors a reason to return to your site.  No one wants to return to a site which has nothing new to offer – they have already seen the material.  Adding new content, new designs, and new layouts allows the visitors to see you are willing to update and invest time in providing the readers with new material.  This could be as simple as a posting once a week.

Make Use of Videos

Many people are visual and enjoy watching videos.  Just think about the draw of television.  Upload short video clips to your website.  This can be as simple as a short segment you make with your webcam discussing items that are applicable to your client base.  YouTube can be a host for your video, and you simply need to place a link from YouTube on your site.

Use Good Keywords

One of the most important aspects to increasing website traffic is to look at search engine optimization.  This means establishing a list of keywords which are applicable to your company and by which you want individuals to be able to locate your company on the web.  The second aspect of this is to make sure your site contains those keywords in the correct proportions to allow it to populate near the top of search results.  You can do this by using the keywords in descriptions on your site and by having a blog on the site with entries built around the keywords.  Your site does not have to be totally built around the keywords, but look to use the terms in 3 to 4 percent of the content.

Write Articles

Create articles on topics which surround the aspect of your business and post these articles on other sites.  Add a link to your website at the end of the article.  Individuals will read the article and click on the link for more information.  Once they click on that link, they are directed to your site, and you have just generated an extra hit.

Read Other Blogs and Provide Commentary

Blogs are everywhere on the internet today.  Locate some blogs which include subject matter relevant to your business and your website.   Provide interesting and thought-evoking comments in response to the articles.  Your comments do not have to “sell” your company; you can simply provide a link to your site at the end of your comments along with your name and company name.

Remember, a website cannot have too much traffic.  The more individuals visit your company’s site, the more likely sales leads will be generated from those visits.  It’s basically a law of averages and statistics.  Contact us today to see how we can help increase the traffic flow to your site.

What is the Objective of a Business Blog?

Posted in: Blogging Tips

Recently I’ve been noticing that a lot of my customers know that they need a  WordPress blog for their business’ website but they are unsure as to the why.

As a result, it is unclear to them what to do with their blog once it is created. These conversations have prompted me to share some of the ways I see a blog impacting a business’ website and customer base.

So, what is the objective of a Business blog?

1. To establish a relationship with a potential client

  • There are 4 tiers of connecting with a client
    1. Website home page
    2. Blog posts/website internal pages
    3. Newsletter/RSS feed
    4. Email
    5. Phone call
  • Each of these tiers offer a level for your customers to connect with you. Some customers may know that they are ready to work with you and will call or email your business. However, for those that are unsure, you need to offer them options of connectedness. If a customers’ only options are a phone call or browsing the website; you will find that your business will lose many potential customers.
  • Instead, by offering stepping stones of connectedness, customers can start by browsing your site and WordPress blog to learn about you. They may then choose to subscribe to your blog RSS feed or your newsletter mailing list. Then with time they will be ready to take the step of a phone call or email. The key point here is you are meeting their need to build a relationship with your business on their terms.

2. To add new content to your website on a regular basis

  • New Content simply means new text containing information on things relating to your business. There are 2 key reasons new content is valuable
    1. New content gives your customer a reason to come back and look at your website, especially if they are on your <span >RSS feed.
    2. New content attracts the Search Engines to your site, resulting in them viewing your website at current and relevant.

3. To increase the quality of relevant content

  • Google’s goal is to provide searchers with websites holding information on what they seek. The more relevant content you have on your WordPress  website & blog, the more your site <span >is seen as a valuable resource. This results in a higher placement in the Search Engine Results.
  • A high content blog allows you to keep the remainder of your business’ website sales oriented and not content dense. This is key as most customers prefer to scan headers and lists. Not wade through paragraphs. A WordPress blog allows those paragraphs to remain on your website without compromising the sale portion of your site.

4. To be able to add content without the assistance of a web designer

  • It is essential that you are able to control the content of your business’ blog on your schedule, not your web developers. There is nothing more frustrating then needing an edit done asap and having to wait on another.

…. I’d love to hear your comments on how you see or use, your WordPress blog impacting your business!

Page 1 of 5 12345