Posted in: Blogging Tips
You have a new WordPress website with a shinny blog included. Not it is time to start using your blog increase the traffic to your website. This can only happen after you begin posting interesting and relevant content to your blog. The following are tips on designing the best content for your non profit’s blog.
1) Write content that’s useful and unique to readers.
Readers read blogs for a number of reasons, including to be entertained, to be educated and informed, to keep up with news and to belong to a community. Factors like these should always be considered when writing a blog post. Is there any news that should be mentioned in your non profit or field of work? Has anything happened that would make readers smile? Has a new study revealed information relevant to your non profit’s mission? This, of course, relies on…
2) Keeping up with trends in your field.
By monitoring other blogs or news stories that are relevant to the work carried out by your non profit, you’ll have an idea of what is going on, and therefore have a better idea of what sorts of things readers need to know about. Don’t just think on a local scale; depending on the non profit, federal issues can always impact your mission and therefore your blog content.
3) Write content that reminders readers that they matter.
A non profit by definition relies on its supporters, and in any business, supporters want to be told that they matter. Think about how supporters you’re your non profit and praise them for it in as many blog posts as possible. For example, animal shelter blogs should include thank you’s since readers often help support daily shelter operations, especially when it comes to spay and neuter programs.
4) Tell a story.
Readers don’t want straight-up statistics and facts. They want to learn while reading something interesting. That’s why journalists try to tell stories from the point of view of a person whenever it’s possible. What sorts of stories can be told from the point of view of your non profit’s supporters or staff?
5) Ask your readers what they want.
It’s a simple trick that should utilized more often. You have a blog; use its interactive features to find out what readers think and what they want to hear. Ask questions, read the feedback in the comments, and continue to build your blog content based on the feedback you get.