Mozak Design: WordPress Website Experts

Posts Tagged 'content'

Standing Out In a Crowded Room

Posted in: Blogging Tips

stand_out_from_the_crowd

With more than 100 million blogs on the internet – and more being added every day! – it can seem like an impossible task to get your poor little site noticed. But it is possible to make a niche for yourself, even in a very competitive market space.

 

Here are ten ways to create buzz around your blog:

  1. Write great content. It sounds simple, but it’s true. If you want people to read your stuff, and refer your friends to your site, write content worth reading. Then do it again, and again, and again.
  2. Interact with other bloggers. There are many bloggers in your niche, and instead of viewing them as competitors, see them as potential partners. Comment on their blogs, retweet their messages on Twitter, join their Facebook pages, and so on. Make yourself their supporter, and they’ll be more receptive to helping you out when they can.
  3. Add eye-catching images. Lots of people are scanners, and they’ll pop over to your blog to just see what’s happening. Strong images are a great way to grab their attention; long blocks of text are a turn-off for most people.
  4. Add audio and video. Adding other media forms is a way to mix things up and keep them interested. While any one particular visitor might skip an audio, another one might be dying to hear your voice!
  5. Keep things relevant. Comment on the latest trends in your industry, or relate top-of-mind news stories to your market. For example, if everyone’s talking about reality TV, can you take a spin on the most popular show for your market? Be the go-to expert.
  6. Interview “big names.” While you may not be able to compete with the “celebrities” in your market when it comes to traffic, you can divert some of their traffic your way by interviewing them. This is a great place to bring in audio and video.
  7. Do a giveaway. Find something people in your market would really like, and hold a contest or giveaway. Hint: The more tightly tied the prize is to your market, the more targeted your traffic will be.
  8. Integrate your blogging with other social media. Tweet about your best blog posts, and add a tweet stream to your blog.  For the most popular blogging platforms, this can be done easily with a blog widget. Post your blog links to your Facebook page and LinkedIn profile too. Build a Squidoo lens and add your blog’s feed.  Audios and videos should be added to podcast and video sharing sites as well as to iTunes.
  9. Guest post. Guest posting means appearing on other blogger’s sites. It allows you to reach a new market, complete with the stamp of approval from someone that this new market already knows, likes, and trusts. For more information on guest blogging – including how to hold your own “blog tour” – visit Nicole Dean’s blog at nicoleonthenet.com.
  10. Interact with readers. Your audience is your bread and butter. When they comment, you should be appreciative AND responsive. Engage them in conversation, either in the comments section of your site, or via email. Never ignore your readers!

Very few bloggers – even those who consider themselves “professionals” – do all these things. That’s why there will always be room for someone new at the top – someone who’s willing to do the things others aren’t. Someone like you!

How is a Mobile Website Different from a Regular Website?

Posted in: Connecting with Your Customers, Effective Website Design, Increase Traffic to your Website

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The world of Internet marketing evolves rapidly, and you must keep up if you are to stay relevant in today’s nit-picky consumer market. One growing area is mobile web development. If you know anything about creating a strong Internet presence, then it is likely you have heard the “mobile” buzzword. But what is going mobile all about, and just how is a mobile website different from a regular website? Read on to find out.

Users often navigate traditional websites by scrolling up and down, whereas mobile web design generally employees left/right navigation – left to go back to the home page, and right to move on to the next page.

  1. View-ability.
    People who access a website via a mobile device are typically viewing it on a very small screen. Therefore, the font, layout and graphics should be simple and clear. When it comes to mobile web design, you must be careful not to overpower your content with graphics, or to cram too much content into one space.
  2. Loading times.
    Mobile websites are developed to work on a multitude of devices, some with much faster processing speeds than others. For example, some people access the web using off-brand tablets (slow-loading), while others access the web using lightning-fast iPhones. This means that mobile websites must work well in the lowest common denominator of all those devices, which in turn means page loads should ideally be below 100K (the “size” of two to three standard graphics).
  3. Content.
    Again, mobile websites are viewed on smaller than average screens; therefore, content on a mobile website is generally shorter and more concise.
  4. Graphics.
    In addition to being clear and viewable (as previously mentioned), graphics should be light-weight, or quick-loading. Many people who view the web via a mobile device pay fees for data transfer – the more data, the more it costs; therefore, graphics are generally only used when they are a necessary component of the site’s content (as opposed to being purely decorative).

Studies show that mobile web use greatly outweighs web use from a desktop or laptop computer. Therefore, mobile websites meet a much broader audience – an audience that does not necessarily ever view traditional websites. Basically, the mobile web audience is unique from the traditional web audience, and expects certain things.

If you are interested in catering to the mobile web audience, then you could benefit greatly from hiring a specialist in mobile web design. Contact us, to get started today.

Auto-Schedule WordPress Posts

Posted in: Effective Website Design, Increase Traffic to your Website, WordPress Plugins In Review

If you’ve ever seen a blog that’s run by a true professional, you’ll notice that the content is updated regularly.

If you don’t know about the Auto-Schedule plug-in, you probably think that this blogger wakes up at 4 or 5am every morning and manually makes these posts. This isn’t how a professional does it.

The Auto-Schedule plug-in allows you to set times for when a post will appear on your site. You can schedule the posts to go live at any time of the day or night, whether or not you’re at your computer.

There are many advantages to this method.

  1. It prevents your blog posts from all being posted within minutes of one another. This allows you to stagger content thereby keeping you blog posting fresh content over a longer period of time.
  2. It allows you to keep content coming, even if you’re away for a week or two. You can write all of your content in advance and schedule it to post at regular intervals. This gives the appearance of a live blog, even if you’re relaxing on a beach in the Caribbean when the posts go live.
  3. You can accommodate your audience. If you have a news site, you can schedule the columnists to post early in the morning so that their posts are at the top of the list when your readers log on. 
  4. You can also schedule your content to appear at specific times of prior to an event. For instance, if you have a series of articles to entice customers, you could schedule them to post every day during the week before the big event.

Why You Need Google XML Sitemaps

Posted in: Increase Traffic to your Website, WordPress Plugins In Review

Google XML Sitemaps creates a map of your site that makes it easy for search engine crawlers to find their way around your site and to index all of your content.

It also has the important function of notifying the search engines every time you make an update to your site. This is vital to SEO. The search engines tend to be much more interested in sites that regularly update their content with useful information for readers.

So if you invested the time in writing new content, this plugin will guarantee you get every ounce of SEO credit!

All about layout

Posted in: Effective Website Design

Once you decide to use WordPress for your business website, you’ve solved a big part of the “what makes good design” equation.

The next step is to design a layout that is simple and streamlined. You can use an existing WordPress theme (sometimes called a template) or have a custom one designed by a web designer.

A well-designed WordPress business website should:

1. Connect with visitors – make them feel comfortable on the page

2. Present information in a way that guides the eye

3. Help the user find information quickly and easily

All good layouts follow a basic design principle:

Every page should guide the reader’s eye left-to-right, top-to-bottom. The call-to-action – sign up for a newsletter, call, or send an email – should be visible and easily accomplished. Good layouts are also intuitive: This means first-time visitors should quickly understand what your site is selling, and what action they need to take.

Whether it’s your first professional website or if you are updating an existing one, WordPress themes are ideal for business owners in any industry. Basic themes can be further customized so your website is as unique as you are.

Be predictable:

A business website should be easy to scan, with key information placed in predictable locations.

Why is predictability important?

You might think – “Because I am different, I want my website to be different.”

But that’s not a good design decision. Over the years, internet users have come to expect that website pages should look a certain way. When people visit your site for the first time, they orient themselves by looking at the main navigation bar and skimming the content on the page.

If your layout is dramatically different, the user becomes frustrated and leaves the site.

Pair predictability with the intent of your website:

Think of your first-time visitors: What is the first impression you want to create? What kind of experience do you want them to have? Match that goal with a WordPress theme – either basic or customized – and you’ll soon have a business website that generates results.

Share your thoughts on this topic with us. Specific questions? Contact us, we’re here to help.

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