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Posts Tagged 'content'

5 tips to create the best content for your non profit’s blog

Posted in: Blogging Tips

You have a new WordPress website with a shinny blog included. Not it is time to start using your blog increase the traffic to your website. This can only happen after you begin posting interesting and relevant content to your blog. The following are tips on designing the best content for your non profit’s blog.

1) Write content that’s useful and unique to readers.

Readers read blogs for a number of reasons, including to be entertained, to be educated and informed, to keep up with news and to belong to a community. Factors like these should always be considered when writing a blog post. Is there any news that should be mentioned in your non profit or field of work? Has anything happened that would make readers smile? Has a new study revealed information relevant to your non profit’s mission? This, of course, relies on…

2) Keeping up with trends in your field.

By monitoring other blogs or news stories that are relevant to the work carried out by your non profit, you’ll have an idea of what is going on, and therefore have a better idea of what sorts of things readers need to know about. Don’t just think on a local scale; depending on the non profit, federal issues can always impact your mission and therefore your blog content.

3) Write content that reminders readers that they matter.

A non profit by definition relies on its supporters, and in any business, supporters want to be told that they matter. Think about how supporters you’re your non profit and praise them for it in as many blog posts as possible. For example, animal shelter blogs should include thank you’s since readers often help support daily shelter operations, especially when it comes to spay and neuter programs.

4) Tell a story.

Readers don’t want straight-up statistics and facts. They want to learn while reading something interesting. That’s why journalists try to tell stories from the point of view of a person whenever it’s possible. What sorts of stories can be told from the point of view of your non profit’s supporters or staff?

5) Ask your readers what they want.

It’s a simple trick that should utilized more often. You have a blog; use its interactive features to find out what readers think and what they want to hear. Ask questions, read the feedback in the comments, and continue to build your blog content based on the feedback you get.

Why You Need Google XML Sitemaps

Posted in: Increase Traffic to your Website, WordPress Plugins In Review

Google XML Sitemaps creates a map of your site that makes it easy for search engine crawlers to find their way around your site and to index all of your content.

It also has the important function of notifying the search engines every time you make an update to your site. This is vital to SEO. The search engines tend to be much more interested in sites that regularly update their content with useful information for readers.

So if you invested the time in writing new content, this plugin will guarantee you get every ounce of SEO credit!

Is your WordPress website Mobile ready?

Posted in: Effective Website Design, Wordpress Themes

Remember the last time you browsed a site on your phone optimized?

Is your WordPress website Mobile ready? website theme site screen Responsive Themes responsive page Mozak Design Mobile Plugins information content change business

Constant zooming in to read text and zooming out to navigate and super slow load speeds made it tedious to find what you needed and chances are you didn’t stay on the site for long.

I usually end up leaving sites that aren’t mobile optimized pretty quickly and I’m not the only one. Recent studies reveal that as much as 40% of mobile users turn to competitors’ sites, after having a bad mobile experience.

You can’t afford a bad mobile site! 

If you’re a WordPress user, when it comes to ensuring that your website is mobile user friendly, you have two ways to go about it:

  1. Choose a plugin that instantly creates a mobile version of your site.

  2. Choose a responsive WordPress theme that is self aware of screen size.

Which option is better? Let’s compare:

1. Mobile Plugins

Is your WordPress website Mobile ready? website theme site screen Responsive Themes responsive page Mozak Design Mobile Plugins information content change business

 

If you already have put a lot of time and energy into your website and you didn’t use a responsive theme, you may be thinking: “Isn’t there a plugin that can eliminate the work of having to choose a new theme and redesign my entire website?”

Yes there is, one plugin I recommend is WP Touch Pro.  

WP Touch Pro is a well designed and supported mobile plugin.  It works by detecting devices like iPhones, iPads, Androids & and more, and displaying its mobile theme instead of your regular desktop theme.

 

While this may sound wonderful, there are some limitations namely:

  1. Some of the custom functions like shortcodes that your current theme has might not be supported.  This will result in part of your page not being displayed or being displayed incorrectly.
  2. Mobile plugins are geared more to blogs than business websites. As a result, they strip away most of the website design leaving only the core page content displayed to the viewer. This means sidebars and footers are not displayed. While this works well for a blog whose job is to communicate content it is less effective for a business website who also cares about controlling the full user experience on their website. 
  3. Since they are a second theme they need to be customized and maintained just like your primary theme.

That said, while a mobile plugin isn’t perfect, it will send you in the right direction.

2. Responsive Themes

Responsive themes are becoming more and more common these days, especially as we move into an age where almost half of mobile users are smartphone users. In the last year the number of individuals who have accessed web information has more than doubled worldwide.

Responsive themes dynamically change how they display things based on the device they are being viewed on.

Based on this information the website will automatically adjust itself for optimal viewing experience. 

Here is how the Mozak Design responsive theme displays on the iPhone & iPad:

Is your WordPress website Mobile ready? website theme site screen Responsive Themes responsive page Mozak Design Mobile Plugins information content change business

Notice how the theme knows when it is on a narrow screen (iPhone) and collapses the navigation and moves the sidebar below the primary content.

There are 2 main benefits to a responsive theme:

  1. You have just one theme to keep up to date. 
  2. No matter how your website is viewed, you have a single look and feel, creating a strong, consistent brand image. 

My Suggestion:

If you have a small business, invest in a theme that is responsive. It will save you time and money in the long run. 

Standing Out In a Crowded Room

Posted in: Blogging Tips

Standing Out In a Crowded Room Write traffic site potential partners post market space Integrate impossible task images giveaway crowded room content competitive market Comment blog audio

With more than 100 million blogs on the internet – and more being added every day! – it can seem like an impossible task to get your poor little site noticed. But it is possible to make a niche for yourself, even in a very competitive market space.

 

Here are ten ways to create buzz around your blog:

  1. Write great content. It sounds simple, but it’s true. If you want people to read your stuff, and refer your friends to your site, write content worth reading. Then do it again, and again, and again.
  2. Interact with other bloggers. There are many bloggers in your niche, and instead of viewing them as competitors, see them as potential partners. Comment on their blogs, retweet their messages on Twitter, join their Facebook pages, and so on. Make yourself their supporter, and they’ll be more receptive to helping you out when they can.
  3. Add eye-catching images. Lots of people are scanners, and they’ll pop over to your blog to just see what’s happening. Strong images are a great way to grab their attention; long blocks of text are a turn-off for most people.
  4. Add audio and video. Adding other media forms is a way to mix things up and keep them interested. While any one particular visitor might skip an audio, another one might be dying to hear your voice!
  5. Keep things relevant. Comment on the latest trends in your industry, or relate top-of-mind news stories to your market. For example, if everyone’s talking about reality TV, can you take a spin on the most popular show for your market? Be the go-to expert.
  6. Interview “big names.” While you may not be able to compete with the “celebrities” in your market when it comes to traffic, you can divert some of their traffic your way by interviewing them. This is a great place to bring in audio and video.
  7. Do a giveaway. Find something people in your market would really like, and hold a contest or giveaway. Hint: The more tightly tied the prize is to your market, the more targeted your traffic will be.
  8. Integrate your blogging with other social media. Tweet about your best blog posts, and add a tweet stream to your blog.  For the most popular blogging platforms, this can be done easily with a blog widget. Post your blog links to your Facebook page and LinkedIn profile too. Build a Squidoo lens and add your blog’s feed.  Audios and videos should be added to podcast and video sharing sites as well as to iTunes.
  9. Guest post. Guest posting means appearing on other blogger’s sites. It allows you to reach a new market, complete with the stamp of approval from someone that this new market already knows, likes, and trusts. For more information on guest blogging – including how to hold your own “blog tour” – visit Nicole Dean’s blog at nicoleonthenet.com.
  10. Interact with readers. Your audience is your bread and butter. When they comment, you should be appreciative AND responsive. Engage them in conversation, either in the comments section of your site, or via email. Never ignore your readers!

Very few bloggers – even those who consider themselves “professionals” – do all these things. That’s why there will always be room for someone new at the top – someone who’s willing to do the things others aren’t. Someone like you!

Good Copy Tip #1: It’s not about you

Posted in: Connecting with Your Customers

Good Copy Tip #1: It’s not about you

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I often see website homepage text that reads more like an “About Us” page. While the history of your business and all the services you provide have their place; make sure the homepage is engaging to your viewer. Speak to them. Why have they sought out your business? What needs do they have? What solutions do you offer?

By writing content that speaks to clients on an emotional level you can connect with them. If they feel understood then they will think … Wow, this business gets me – I’d like to work with them.

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