If you’ve ever seen a blog that’s run by a true professional, you’ll notice that the content is updated regularly.
If you don’t know about the Auto-Schedule plug-in, you probably think that this blogger wakes up at 4 or 5am every morning and manually makes these posts. This isn’t how a professional does it.
The Auto-Schedule plug-in allows you to set times for when a post will appear on your site. You can schedule the posts to go live at any time of the day or night, whether or not you’re at your computer.
There are many advantages to this method.
- It prevents your blog posts from all being posted within minutes of one another. This allows you to stagger content thereby keeping you blog posting fresh content over a longer period of time.
- It allows you to keep content coming, even if you’re away for a week or two. You can write all of your content in advance and schedule it to post at regular intervals. This gives the appearance of a live blog, even if you’re relaxing on a beach in the Caribbean when the posts go live.
- You can accommodate your audience. If you have a news site, you can schedule the columnists to post early in the morning so that their posts are at the top of the list when your readers log on.
- You can also schedule your content to appear at specific times of prior to an event. For instance, if you have a series of articles to entice customers, you could schedule them to post every day during the week before the big event.