Mozak Design Blog
Good Copy Tip #1: It’s not about you
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I often see website homepage text that reads more like an “About Us” page. While the history of your business and all the services you provide have their place in; make sure the homepage is engaging to your viewer. Speak to them. Why have they sought out your business? What needs do they have? What solutions to you offer?
By writing content that speaks to clients on an emotional level you can connect with them. If they feel understood then they will think … Wow, this business gets me – I’d like to work with them.
Connecting with Your Customer
What will you say to them?
It is critical that you speak to your client on home page. It is not time to speak about how wonderful your business is. Instead identify what brought them to your wordpress website and how you will offer solutions.
How will you connect with your prospective client?
The best method involves offering a complimentary service that the client views as valuable. Options include: free phone consultations, providing a article or monthly newsletter full of tips in exchange for the customer leaving an e-mail address. This provides your client with a service in exchange for providing you with a method for future follow up. Even if the client is not ready to purchase from you at that moment you have a method for future connections.
How will you build credibility with them?
Once you engage your clients on the homepage, they will want to navigate deeper into your wordpress website. This is where you continue to grow credibility by showing all your business has to offer. You can include information on services, products, and links to related resources. WordPress Blogs & articles are a great method for providing quality information to your clients. Coupons, hours and location serve clients planning to visit your physical store. All of these pieces are resources to your customers; resources that they will appreciate; resources that will take your business to the next level.