Mozak Design Blog

FREE Marketing – Your Email Signature

Your email signature serves as a representation of your identity. The small blurb at the bottom of the email you send out to customers or business associates acts as a reminder of what you have on offer. In other words, it is an advertising tool to further your business. The email signature is a powerful and valuable marketing tool if used in the right manner.

Here we will discuss some rules to create effective email signatures.

Provide a link to your site.

• It should be simple enough to cut and paste to the browser. Avoid using anchor text instead of the url as this would appear as plain text to the reader and will serve no purpose. For instance, you can include a link like http://www.yourwebsite.com.

An email signature is an ad for promoting your business.

• Take some time to create a perfect message that is interesting and innovative and also gives the readers an excuse to return to your site more often. You may have to try various test messages to get the best results.

Keep things simple

• You may be tempted to mention all the sites you own in that short blurb of the email signature. Avoid information overload as people then tend to filter out the information and you may not get the result you desire.

Make an enticing offer to your customers in your email signature.

• Offers to send free reports or an eCourse can do the trick. Offers of discount coupons for a limited period will ensure that people click on the link provided, since they do not wish to miss out on a good deal. This will ensure traffic to your website.

You may even create a landing page especially for your email signature.

• This page can be customized to include the free offers you have mentioned in the email signature. The traffic can then be directed to wherever you need it to go.

Squidoo – It’s Truly Amazing!

There are numerous websites that allow you to create a web-page for any topic under the sun. One among them is Squidoo.com. It is a fairly recent site, created by Seth Godin, a marketing expert. The site is greatly popular among internet users for driving traffic to their own sites; in other words, it is a great marketing tool.

Squidoo web pages are known as ‘lenses’. Anyone can create a Squidoo lense. For this, you need not be a technical wizard, as you can have a lense of your own in three easy steps. The best part is that you can include all kinds of modules to make a site that is interactive and keeps your visitors involved.

Here are some examples of what you can include in your lense to SEO your small business:

• Creating Text Blocks enables you to make blog entries or post your articles.
• Setting up an interactive poll will keep your visitors involved in your business.
• You can keep your lense updated and active by allowing the visitors to give their comments. You may ask them to link their own lense to yours.

The best part of Squidoo is that it has the capability to drive appropriate traffic to your website, which in turn translates into large volumes of sales. Besides, you can also provide links to products sold on eBay, Amazon and other product vending sites. What’s more, you earn a commission for any sale that has taken place from these links!  And mind you, Squidoo.com is completely free!

Search engines like Google usually top rank long tail keyword phrases at Squidoo. You can thus create a network of lenses on Squidoo to target keyword phrases that will direct the search engines to your site. It is always a good practice to include some readable and informative content in the lense in order to target the visitors to your main site.

However, if the lense for your particular keyword is already in existence, you may need to get it transferred or purchase it. This is an ideal situation for you because you are getting a readymade lense without making any effort.

The early bird small businesses users of Squidoo.com are already earning the benefits. You can do it too. Since search engine optimization or SEO is the backbone of internet businesses, each relevant keyword phrase can have a squidoo lense devoted to it.