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Posts Tagged 'platform'

Susan Rich, Copy-Writer

Posted in: Client Stories

Susan Rich, Copy-Writer

Susan’s Story

I started working with Jocelyn when I hit website overload: Three different WordPress sites, all with a different back-end operation.

Like many solo-pros, I built my websites piece by piece. I had a very distinct vision about WHAT I wanted each one to do – but lacked the programming savvy (and patience) to make it happen. The result was predictable – website mayhem. 

Being a copy-writer (author, public speaker, marketing expert and internet radio show host) I wanted a site with clean lines, simple navigation and a streamlined back-end that allowed me to create pages and update content whenever the mood struck. I’ve been using WordPress for years and would never change.

One website is for my primary business, RichWriting.com. The second is the author platform for my book: Write it Rich! How to write a kick-butt resume cover letter. And the third is for a slowly evolving sideline: Rich&GlutenFree.

What I want people to know is that I work with both business owners and job seekers to help them grab attention, drive action, and get results. Business owners need more clients; job seekers need a job – and I excel at helping both groups launch their get-noticed-now! strategy.

From writing workshops to 1:1 consulting, I’m obsessed with helping every person I work with succeed. That means my professional partners must have the same drive, the same integrity and passion.

Jocelyn Mozak is the ultimate partner for my trio of websites.

Working with Jocelyn was a great experience: She dove into the mechanics of making each site work properly. She created efficiency and continuity – simple changes that make it easy for me to work behind the scenes on all the sites. She updated databases, installed new software and made sure my existing data was safely archived. Jocelyn even worked directly with my website host to address their database problems – an effort completely above and beyond anything I ever expected!

What I love about Jocelyn is her approach to client service: If I’m not asking for updates or tweaks, or lessons in how to use new tools like AWeber, she is pinging me about changes I can make to ensure my users get the most out of my websites.

 

Why Choose WordPress for Your Website?

Posted in: Uncategorized

WordPress is a platform that is free for individual or business use to create a website or blog. The software required to install wordpress is found at the download page of WordPress,org. Users can install themes to the software to enhance the visual appeal for of a blog or to integrate with an existing site. However, an individual or business will require a web hosting option.

The software for WordPress was developed on an open source platform. This means that the technology is easier for programmers to develop to their specific needs. Software programmers can easily develop themes and plugins that are then offered to users to add to their WordPress installation for free. When a user wants to install a plugin or theme they are not required to learn a programming language.

Individuals that use WordPress can create a simple blog or maintain the content of a website. A standard installation is used to create a personal or company blog. However, the software installed for WordPress should be seen as a platform or a one-stop solution for creating a full website. This prevents the needs to use multiple software programs to maintain a website. A blog can be added as a component of a website and not as the main focus.

SEO optimization is built into the functionality of WordPress. This means that as you create a website it can be easily optimized for search engine results. To do this you need to use keyword friendly names of websites that you create with the software. Users are also able to easily update their site without having to edit the HTML of any web pages. WordPress can be installed and set up on your website within a span of five minutes.

WordPress uses extensions that are called plugins to add functionality to your installation. Plugins used with WordPress are created by a community of developers. You can use a plugin to create a backup of a website or to create a contact form. Users can add plugins to increase the loading speed of web pages in various web browsers. The addition of plugins can be used to add new features to your site or blog without needing to hire a programmer. Search the plugin directory at www.WordPress.org to find many types of plugins that you can use.

If you have any questions about using WordPress for your website, then contact us for more information.

The best tip for a great WordPress Web Design

Posted in: Effective Website Design

The best tip for a great Wordpress Web Design Wordpress Web Design website virtual business card traffic tip design target market small business owners site professional website platform Mozak Design Mozak designer common sense approach business owners business When it comes to designing a business website, there is really only one design tip I ask my clients to consider. And while it might not increase traffic by the thousands, it does make my clients – many are first-time business owners – feel proud.

Here’s my best tip: Design your professional website for where you want your business to be in five years, not today. This allows you to create a platform that grows along with your business, not one that you outgrow.

It’s a common-sense approach, but one I had to experience myself. Back when I started Mozak Design in 2008, I decided I wanted my site to reflect the design skills I’d have in 5 years – not where I was that day. So I hired a graphic designer to help me appeal to my target market – small business owners looking for a professional WordPress website.

Since that time, I’ve been able to update my website so it keeps looking like my business vision five years from now. This is an important point: You don’t want to launch your website and leave it be. You want to keep revamping your professional website, moving it forward as you build your business.

When your website looks like “business success” in five years, it will help you in pushing forward. Invest in a professionally designed business website, and you will have a virtual business card that you’ll be proud to promote. And with the WordPress platform, it will be easy for you to update the content, make special offers, and attract more visitors.

Kaya Singer, Awakening Business Solutions

Posted in: Client Stories

Kaya Singer, Awakening Business Solutions Working website site platform Meet Kaya Kaya Singer computer business owner business Awakening Business Solutions Meet Kaya,

A modern business owner

Kaya is the business owner of Awakening Business Solutions and her talent is in helping others overcome mental blocks, and to assist in developing and growing their business. Her strengths are her ability to create processes and tools that makes it easy for people to understand business and to make a permanent shift from the inside out.

Kaya’s website, a common situation 

Kaya had been using her website as a  communication tool. She was using an HTML based platform using Adobe Contribute publishing software. The website was functional, it did its job, but Kaya was frustrated that she had to purchase Adobe’s updates in order to keep her site functional. The updates increased in frequency and for each upgrade she had to shell out a pretty penny.

She was also limited to using one computer for administrative access. This became problematic as her business grew and she needed to have access away from her home computer to perform updates.

It had been a few years since she had originally designed her business’ website and Kaya felt it was time for a new look and energy that reflected her growing business.

Kaya Singer, Awakening Business Solutions Working website site platform Meet Kaya Kaya Singer computer business owner business Awakening Business Solutions Knowing what you want

Kaya realized she needed more than just a website face-lift. She needed a platform that was easier to use and less costly. A website that made it easier to navigate and one that would increase potential clients to contact her via her site. By this time she has been working with Jocelyn Mozak for several months, as her Business Coach. “I already had a relationship with Jocelyn, already hired her for small jobs and knew that she was good communicator and worked quickly. I knew she would do a good job. She does what she says she’s going to do and she’s supportive at the same time. It’s hard to find someone like this. I finally I knew what I needed.” Kaya hired Mozak Design for the job.

Working together, creating positive business impacts

Jocelyn worked together with Kaya side by side to create a site that was more suited to her client’s needs and reached out to her target market in a clear and creative way. Kaya reflects on her experience and says that her new website, “reflects the culture of my business…it wasn’t bad before, the content is about the same, but the presentation part is much better. The new site’s navigation is much clearer and easier to use by nature, WordPress is functional and easy to use. It’s great to have some bells and whistles on the footer, and I love the way the Blog post goes on the bottom. The site has an impact.”

7 Reasons to Choose a WordPress Website

Posted in: Effective Website Design

7 Reasons to Choose a WordPress Website

As of Sept. 2009, 202 million websites worldwide used WordPress, making it the most popular blog software in use today.

If you’re ready to create your business website, “how” you build it – what software platform you choose – is one of the biggest decisions you’ll make.

WordPress is a great tool for small business owners. It is versatile, free, and easy to use.

Here are 7 reasons why I recommend it:

  1. WordPress is versatile. It meets the needs of start-up businesses and seasoned pros. If you just want a blog, WordPress delivers. If you want an easy-to-use professional website, choose WordPress for its type-and-publish simplicity. And if you want both a business website and a blog, there is simply no better program available today.
  2. WordPress is free. You don’t have to purchase the software. The basic themes (and there are plenty to choose from) are free. Most plug-ins (software tools that help the site operate more efficiently) are free. Online resources, including blogs and forums, are also free: This means it costs you nothing to become proficient with WordPress.
  3. WordPress is easy to customize. Begin with a basic theme, and you can change the colors, layout, theme elements, and more. You can also create a completely unique theme, one that is as individual as you are. This part isn’t free – but by leveraging an existing theme it is affordable.
  4. WordPress is all about “WYSIWG” – what you see is what you get. That means updating your content (something you have to do often) is easy. You type, test the page, and go live. This is also called CMS – content management system – and no one makes it easier to manage your words than WordPress.
  5. WordPress is a global solution. That means it is designed to work on every browser, in almost every country, in almost every language. There’s peace of mind in knowing that your business website can do its job – selling you – everyplace it goes.
  6. WordPress works with Social Media. This means Twitter, Facebook, LinkedIn, and the other social media tools, all work seamlessly on your WordPress business website.

WordPress grows with you.

As your business evolves, so will your website. WordPress makes it easy to update everything from your theme, logo, color scheme, to page layout. It’s a snap to add or delete pages. When you’re ready to add a blog, offer a free ebook, or build a mailing list, you don’t have to change software programs.

Here’s a number WordPress websites created by Mozak Design.