Mozak Design Blog

Backlinks for SEO

While a well optimized website is critical for good SEO performance; it alone is not enough. Backlinking is a essential partner for success in the Search Engines.

Now, what is a backlink, you might ask. A backlink is created when your site is linked to from another site or a blog.

When your site has backlinks, search engines like Yahoo, Google or MSN recognize it as one having good quality content, the idea being that if someone has linked to that site, then it must be valuable. So, the more the backlinks, the more important your site. This helps it to top the ranks in search engine listings.

The anchor text in the link also plays a very important role in search engine listings. The visible text of a link that can be clicked is known as anchor text. Search engines try to determine what your site is about by checking out the anchor text. So it is a good idea to include the main keyword phrase wherever possible.

Let us look at some of the methods that can get backlinks for your site.

• You must offer your visitors quality content that is unique. Be innovative in your approach to writing articles. Your website content should be different and offer relevant information to the users. Anything controversial will increase the user’s curiosity level and they will link to your site for more.
• You can submit articles rich in content to some article directories. These will get published and appear on other sites with your link appearing in the Resource Box. You can even write regular columns for sites in your area of expertise.
• Other websites should be able to easily link to your site. Create a “Link to Us” page with html code that can be pasted directly to their site.
• Making an arrangement for trading of good quality content will earn both parties a backlink.
• Put up your site on free directories that cater to your area of expertise. Find some blogs where you can post comments and you may be able to earn some backlinks to your site.

Backlinks are critical to a website’s ranking in search results. Backlinks provide targeted traffic to your website that can translate into increased profits, especially for small businesses.

Craigslist – Advertising for Free!

Craigslist is one of the most popular websites on the Internet and presents you with a great marketing opportunity for your small business. The Internet has provided the world with a huge marketplace where people can advertise and market their goods or services.  Craigslist is a website that allows users to sell anything from furniture to real estate. It is a listing of classified ads that include job placements, personal ads, ads for home supplies, ads for pet food, ads for website designs for small business, etc. Craigslist is a flea market that is online and used by millions all over the world. 

People who visit Craigslist are looking for something that they want to purchase. If you advertise some product or service that suits their interest, you are bound to have an increased traffic to your website that converts to sales. For instance, a web design company based in Portland may advertise their services in Craigslist to expand their business worldwide.

Since the Craigslist site is conveniently divided into regions, it is very easy to place your ads in the city or country of your choice. Your ads will be displayed on the site for 45 days, but after that you can re-list them if you so desire.

Craigslist ads are given top rankings by search engines, especially Google. So, expect an increased flow of traffic to your site within a week of posting your ad at Craigslist. SEO web design for your web page ensures a good ranking at search engine listings. Make use of the same SEO techniques to design your ad by using the relevant keywords to ensure top-ranked listings.

There are a number of websites that allow you to post free ads. Posting ads at sites like Yahoo Classifieds, Backpage, Highland Classifieds or USFreeads will also help to increase traffic to your site. However, the volume of traffic generated through Craigslist posting is much higher than any of the other free classifieds sites available. This is the reason that Craigslist is so popular among net surfers.