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Google Analytics can help your business by reporting HOW people are finding your website and WHAT they are doing while on your site.
Today we’ll go into detail on how to determine WHAT visitors are doing on your site.
Once your visitor clicks through to your site you want them to take an action and it up to your website to have clear calls to action.
Being able to track where and what your visitor does on your site gives you valuable information on which areas are working and not working on your site.
You will be able to more of what is working and fix what is not. But you can only do this once you have the information. Without it, you are just guessing.
Google Analytics reports:
- How many people land on your site?
If a few people are spending a lot of time on your site and are converted (buy a product or take your specific action), that’s terrific. However if you notice this trend, but traffic overall is quite low, you’ll know that you must increase the number of channels that directs users to your site, either by referral paths, search engines or email marketing.
- How long does the visitor spend on your website?
You’ll be able to see which pages your visitor finds interesting, how long they spent on each page and how they are navigating through your site (eg internal links, main navigation, etc.)
- Is this a repeat visitor or is it their first time to the site?
- Which pages are visitors leaving quickly?
This will allow you to see which pages resonate with the visitor and what doesn’t Ultimately allowing you to decide what pages to enhance, recreate or leave be. By utilizing Google Analytics you will clearly be able to see where you’re doing well on your website. It will become clear as to which areas of your website you should seek help.
It will also become apparent which pages and what tactics produce the most net positive results. You will feel more confident in your decision to invest time and money in areas that work for your business. You will know where to invest that yields the greatest return on investment. And that’s what we all want right? We want to be as effective as possible and see high returns on our investment of not only our money, but also our time and energy.
Utilizing tools such as Google Analytics allows you to take control of your online marketing initiatives. It provides a comprehensive picture that will allow you to increase your online marketing effectiveness and ultimately assist you in yielding greater sales, profitability and success.
If this sounds like it would be useful to you and your business, check out the video I made on How to Install Google Analytics on your WordPress Website.