Posted in: Increase Traffic to your Website
In order to earn sales leads through internet marketing, it is crucial for a website to be highly ranked on search engine results. Search Engine Optimization or SEO, ensures high ranking results for a website. Most site owners are aware of this and therefore adopt SEO techniques to achieve the rankings they desire. Some of the most useful SEO techniques and some do’s and don’ts are discussed here:
- Web Page Title
When a search engine reports a result, the first line of each result is the title of the website page. When the user reads the title, he/she knows the relevance of the website vis-à-vis the search criteria. For example, if you are searching for a web design firm in Portland and one of the results is “Portland based ABC Web Design Company”, then you know that the page or website is what you want. Needless to say, the title tags should contain the strongest keyword relevant to the particular website that is understood by both, the user and the search engine.
- “Alt tags”
Alt tags refer to alternate tags which are assigned to images. It helps explain the image as well as notify the user as to which image is missing if it (the image) fails to download. Additionally, it is a location to tastefully integrate keywords. Good SEO web design practice makes abundant use of them.
- Keyword Density
Keyword density is the percentage of the total word count occupied by the keyword/phrase on the web page. Strategic placing of keywords in the title and the body of the text will help to manage keyword density which is one of the essential SEO techniques.
- Content Quality
A site with rich and unique content usually ranks amongst the top in search engine results. Constantly updating the content on your site makes the site dynamic, therefore, search engines are more likely to rank your site among the top in the listings.
- Well Designed Websites
Creating an attractive website design is one way to keep up the flow of visitors. Many a times the users are put off due to a poorly designed site that is difficult to navigate or its contents are difficult to read. Website design for the site should be such that it can be viewed easily in all major browsers.
- Pratices to Avoid
Avoid bad SEO techniques like spamming which may cause your site to be banned. Your website should contain pages that are rich in content while using the targeted keywords. However, be careful not to overwhelm the reader with a very high keyword density.
The best SEO web design practice would be to keep things simple on your website. See that your site loads easily, is simple to navigate and above all provides useful information to the user. Following good SEO techniques will certainly help you achieve your desired ranking; leading to increased traffic to your site and an increase in business.
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