Recent studies reveal that as much of 40% of mobile users turn to competitors sites, after having a bad mobile experience.
You can’t afford a bad mobile site!
If you’re a WordPress user, when it comes to ensuring that your website is mobile user friendly, you have two ways to go about it:
Choose a WordPress theme that has a responsive design built in. This mean that your website will be displayed correctly, including images and everything on your website will adjust to accommodate screens of different sizes, using different media queries.
- Choose a plugin that instantly creates a mobile version of your site.
Now the questions is: Which option is better?
Do I go with a responsive design or a plugin? Let’s look at each option in turn.
1. Responsive Themes
Responsive themes are becoming more and more common these days, especially as we move into an age where almost half of mobile users are smartphone users. Where in the last year the number of individuals who have accessed web information has more than doubled worldwide.
By having a responsive design, this takes one less step out of creating a functional website for any user, mobile or not – creating less work for you. You will only have one theme to keep up to date and no matter who is visiting your site, you have one look and feel, creating a strong, consistent brand image, which is incredibly important when marketing.
If you’re not sure where to start, start by reading reviews about responsive themes on websites such as TripWire Magazine or WPThemeLabs. And for more a more in depth look at responsive themes and how they function, you should check out articles by Josh Byeres’s at StudioPress.
2. Mobile Plugins
If you already have put a lot of time and energy into your website and you didn’t use a responsive theme, you may be thinking, “Isn’t there a plugin that can eliminate the work of having to choose a new theme and redesign my entire website? I just don’t have the time!”. Although this isn’t ideal, you have a few options.
WP Touch Pro is a well designed and supported mobile plugin. It works by detecting devices like iPhones, iPads, Android & and more, and displaying its mobile theme instead of your regular desktop theme.
While this may sound wonderful, it is important to realize that it does have some limitations. First, some of the custom functions that your current theme has that might not be supported. This will result in part of your page not being displayed or being displayed incorrectly.
Also, mobile plugins are geared more to blogs than business websites. As a result, they often strip away most of the website design leaving only the core page content displayed to the viewer. While this works well for a blog whose job is to communicate content it is less effective for a business website who also cares about controlling the full user experience on their website.
If you have a small business - invest in a theme that is responsive. It will save you time and money in the long run.