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Designing a Website for Your Ideal Customer

Posted in: Effective Website Design

Designing a Website for Your Ideal Customer

Is your website bringing you the business you need?

So, who are your customers? This may seem like a silly question. However, I do not want you to focus on the breath of customers your serve. Instead, consider the ideal customer you want to reach. 

Imagine your perfect customer just walked through the door. 

  • Who are they?

  • Why are they coming to you today?

  • How will you solve their issue?

Once you know who your ideal client is, you can design your website to serve them.

Share you thoughts and experiences with us.

Social Confidence Center, Azia Gazipura

Posted in: Client Stories

Social Confidence Center, Azia Gazipura work website jocelyn designer communication business address Jocelyn was the first website designer I had ever worked with. I actually never had a website previously. Jocelyn came highly recommend, so I checked out her website and a few websites that she designed. Her websites looked good to me, so I decided to work with her.

She was great to work with. A high level of responsiveness is one of the top musts when I’m working with someone and she had it. I liked how prompt she was with her communication. She would get back to me via email very quickly. She would let me know that she had received my email and would immediately address my concern or at least let me know when she would be able to get to the particular task or concern that I had emailed her about.

The website she designed has been helpful to my business. She was able to create a connectivity between clients and myself through my website. She’s helped me grow my business. 

Aziz is a private practice psychologist, helping men and women deal with their anxiety and become more confident in themselves.

Effective Webpage Design

Posted in: Effective Website Design

Effective Webpage Design work Website Design Platform website visitor site page information Effective Webpage Design Design client business action One of the most important things to remember when your designing your website is to remember first and foremost, that it’s not about you, it’s about your client. Instead of broadcasting all the wonderful things you do, speak to the emotional needs of the client.

In addition, there are many structural things you can do maximize the effectiveness of your web page’s presentation. Starting with …

Make your page scan-able

1-2-3 Format

People do not want to read paragraphs, in fact most individuals when they’re online don’t read, they scan.  It is your job to create a format that is very easy for them to scan, especially on your homepage. Typically, I recommend homepages to be constructed using a 1-2-3 pattern. First, use color as the headline, second add some opening text, maybe two sentences, and then follow this with a list of bullet points. Each bullet point should speak to a different need that a client might have and link to the appropriate page inside your site that meets these needs.

Lists

Remember, the visitor doesn’t want to know about all the widgets you have for sale. They want to solve their problem and therefore they will scan for familiar keywords and use familiar navigation tools to find their solution. This is where the bullet list comes into play. By using bullet points, they can easily find what they want and immediately be linked to the information needed without having to read through irrelevant data.

Simplify

The best thing to do is sit back and ask yourself, “If I could only share one thing with a visitor on my website, what would it be? If I could only share two things, what would it be?”, and build your website in this manor, only stressing your most important business attributes. While you may offer a number of services and/or products, you don’t want to overshadow the core business because you’ve cluttered your website with everything that you do. Keep the website and its navigation clean. Make it easy for your visitor to find what they’re looking for.

Connecting pages

Let the connecting pages tell your story and help your visitor understand more about how you can solve their problem. These pages are intended to give your visitor a more in depth solution and ways in which you can help them. 

Repeat

As you move down the page I would repeat the pattern of color header, followed by a few lines of text and again a bulleted list. Pictures also make a nice way of breaking up the text and keeping the page interesting as well as invoking emotion. Much like a headline can be eye catching, the combination of the right wording and a strong image can create a mood and a point that will make your page far more effective.

Use familiar navigation terms

You want to have only five to seven words along your navigation. More than that gets very overwhelming to the visitor. I realize this can be a challenge for business owners, especially when they’re young in their business, as they want to broadcast absolutely everything they do. Don’t get too clever with your navigation. Keep it simple. Home. Blog. Products. Services. About Us. Contact Us. Portfolio. These are all keywords that people are used to looking for when seeking specific types of information on a website.

Don’t make your visitor work; instead lead them to action

One of the general rules of website development is to never make your client work. You want to make sure your contact information is all over the place. If they’ve decided at any moment that they want to reach you, do not make them work to figure out how to get in touch with you. Have that information very available on every page. Also, when clients hit the end of the page, don’t leave them hanging. Take them to the next step, whether that would be an invitation to contact you or an invitation to check out something else out on your website. You want to be guiding them every step of the way. 

Contact us

Share your thoughts on this topic with us today. Do you have a specific question on the topic that wasn’t answered here? Email us directly, with your specific question. 

Dr. Shani Fox, Holistic Physician

Posted in: Client Stories

Dr. Shani Fox,  Holistic Physician work website site Shani Fox post number look jocelyn designer content Dr. Shani Fox is a holistic physician who wanted to upgrade the look and user functions of her website. The original designer she hired estimated that it would take six weeks to complete, but six months later, the site was still not up and running.

Accurate estimates, time management skills & endless testing

I needed a website builder, not a designer. I was looking for a professional who could accurately estimate the time needed to complete the job and make the back end of the website site as functional and flawless as the font end is pretty. I hired Jocelyn to create my new website which would be visually appealing to my customers, easy to navigate and function flawlessly – and this is exactly what was delivered and delivered on schedule!

What really drew me to Jocelyn was her background as an engineer. This really resonated with me, as I come from a family of engineers and know that an engineer will not only build, but test the functions of the product to ensure that it works correctly. She is an experienced project manager and I knew she would be schedule conscious.

Dr. Shani Fox,  Holistic Physician work website site Shani Fox post number look jocelyn designer content

She worked on problems until she found solutions and is an excellent communicator. She listens well and makes adjustments as needed and this made the whole process enjoyable. There were no unexpected delays or surprises and the end product was exactly what I was looking for.

Website optimization and post design assistance

I really appreciated the time and effort Jocelyn put into helping me understand my website optimization and have referred back to her personalized instructional videos on multiple occasions to make make minor changes and updates myself.

Dr. Shani Fox is a holistic physician who specializes in placing cancer survivors back in control following cancer treatments.

Finding Blog Topic Inspirations

Posted in: Blogging Tips

Finding Blog Topic Inspirations work website topic text SEO opportunity mail content blogger blog I know my website needs a blog. But what to write about?

This question is repeated to me time and again by clients. I even asked the same question when I began blogging. Then one day it hit me … I spend several hours a week answering clients questions over the phone and via email why not leverage this work?

This approach has proved invaluable to me as a blogger. By posting blogs inspired by client questions I accomplish many things.

  • First, I know my posts are relevant to my readers. As the saying goes, “If you have a question ask it. You are not the only person in the room who is wondering the same thing”.
  • Second, my posts are related to my work and thus on topic with the rest of my website. This translates into an increase in relevant content for my website, a powerful component of SEO.
  • Third, it gives me an opportunity to extend conversations beyond one person. Where an e-mail only connects me with one person, a blog opens up the conversation to the world.

So that is where I find my inspiration. Where do you find yours?

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